tech, simplified.

How do you compete against free software?

Give less. Charge more. Let users know what you're against and what you're for. (with apologies to Aaron Burr).

It’s how many of today’s most popular apps—from Slack to Superhuman—built a market of devoted users who were willing to pay more for a better product.

It’s the paradox of paying: We value stuff more when we pay for it, than when we get it for free.

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