You never know what you're going to be until you start

The company behind the Centurion Club and the Black Card, best known for a concierge service and charge cards without limits, and for turning the card in your wallet into a lifestyle choice, that company started out without a product or almost any capital to speak of.

It started, instead, with an idea.

It was the 1840’s, the railroad was shrinking the travel time between cities from days to hours, and suddenly it was possible to send stuff from one place to another, fast. That is, if you had time to take the train yourself and hand-deliver the parcel, or enough trust to hand it to a stranger on the platform heading to the same destination.

Therein was an idea...

→ Continue reading on the Reproof blog: The best ideas come from the arena.

Continue reading at https://www.reproof.app/blog/amex-history

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