Why You Should Hire a Robot for Customer Support

Robots are here, sweeping floors and assembling cars and answering telephones for us. They're great at some jobs, especially those that are repetitive and data-centric, but they're terrible at others.

Especially customer support. Ever waited on the phone for hours while a robot reminds you that your call is important, or gotten an auto-reply to a support email that tells you everything you already knew but doesn't really solve your problem?

The problem is, we're giving robots the wrong job. Have them do customer research and figure out problems and automatically translate emails, and your robots will help you offer better, more personalized customer support.

Here's how teams from Trello to HubSpot use smart automation to do customer support better, without having a robot answer the phone.

Continue reading at https://zapier.com/blog/customer-support-faster-automation/

Thoughts? @reply me on Twitter.