Apple’s Best Selling Point: Privacy

When your business is selling hardware and software to customers—that is, when the people who use your devices and software are your customers—you can actually care about your users’ privacy, and make that a selling point. With almost every other tech company giving away everything for free and making it back in ads, their users aren’t their customers—their advertisers are—there’s no way they can advocate for privacy as a feature.

This article from Macworld sums up Apple’s privacy focus today. It’s another great reason to love Apple stuff.

Continue reading at http://www.macworld.com/article/2366921/why-apple-really-cares-about-your-privacy.html

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